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Karl Ronn


First Mile Care’s founder and CEO Karl Ronn is a globally successful entrepreneur and advisor to top management at Fortune 500 companies. During his 30-year tenure in management at consumer powerhouse Procter & Gamble, Karl rose to the post of vice president of R&D and general manager of new business/healthcare; in that position, he oversaw global R&D for pharmaceuticals and over-the-counter health care and was responsible for developing P&G’s capability to deliver disruptive innovations. Karl created entirely new brands that are globally revered, including Swiffer, Febreze, and Mr. Clean Magic Eraser. As a result of his strategic insights and understanding of consumer behavior, the new categories rapidly grew to $1 billion in annual sales. Karl has also founded multiple startups and consults with Fortune 500 companies wanting to create billion-dollar growth engines. His book on turning disruption into business through partnerships, “The Reciprocity Advantage,” has received accolades from CEOs and academics alike. Karl also currently serves in an advisory capacity at Health2047, Inc.

Roel Nuyts

Product Manager

Roel is a Product Manager at First Mile Care. An entrepreneur by background, his career has spanned IT, product management, and digital strategy. Prior to joining the First Mile Care team, he served as the CEO of a mobile application development consultancy in Amsterdam, where he worked with technology companies across Europe and successfully spun off an educational technology venture. Early in his career, he served in product development roles at Deloitte and the Dutch Tax and Customs Administration. Roel has completed Executive Education coursework with a focus on Artificial Intelligence at the MIT Sloan School of Management and Stanford University. He holds a degree in Theoretical and Mathematical Physics from the University of Antwerp.